AUT’s bold new brand campaign, Knowledge That Works, marks an exciting new chapter in their journey – 25 years of being a university and more than 130 as a place of education. This refreshed identity celebrates what makes AUT different: hands-on, applied learning that builds real-world skills and confidence.
Featuring alumni and current students, the campaign was developed in close collaboration with staff, students, and stakeholders. It celebrates AUT’s boldness, inclusivity, and distinctive practical approach to education, replacing the previous Find Your Greatness campaign.
Watch the new Knowledge That Works campaign video on YouTube: https://youtu.be/hyAmOmRyNdI
